Lasso Announces Creative Partnership with Luxury Gym, DOGPOUND

High-performance technology meets style and culture in this new collaborative line of compression socks

Los Angeles, CA (May 4, 2020) – Lasso, a high-performance apparel brand, is excited to announce an official product collaboration with DOGPOUND, favored by professional athletes and celebrities. Together, the two brands have joined forces to create Lasso’s first-ever collaborative sock line to improve movement from the ground up. The partnership will bring DOGPOUND’s edge to Lasso’s modern technology, designed to improve human movement for the best workout, along with some creative flair.

Seen as an authority in luxury fitness and a favorite among celebrities and supermodels from around the world, DOGPOUND offers a dynamic array of training techniques. With brick-and-mortar locations in New York City's Tribeca neighborhood and Los Angeles' bustling West Hollywood, the brand also offers virtual training, globally. DOGPOUND's expert fitness trainers offer clients a bespoke approach to training that includes key stretches, bodyweight moves, and an overall, well-rounded fitness experience via one-on-one sessions. Their commitment to innovative wellness and results-driven performance makes them a natural fit in working toward Lasso’s goal to improve movement.

“We couldn’t be more excited to collaborate with DOGPOUND - a top-notch brand with an amazing team that represents our idea of the #StayMoving lifestyle," said Partha Unnava, CEO of Lasso. "This collaboration helps us continue our mission of improving how people move while speaking to the consumer’s sense of style and culture. We believe partnerships like this are what healthy living should look like.”

Lasso is a movement company, led by the mission to improve human movement in performance and recovery for everyone on a daily basis. Lasso designs and manufactures proprietary patented support and compression apparel that provide joint stability and circulation improvement to advance how the body moves. Lasso socks are perfect for training, performance, and rehabilitation for high-level athletes and people who enjoy an active lifestyle.

"We are thrilled to be collaborating with Lasso - a truly revolutionary brand in the sock category," noted Kirk Myers, Founder and CEO of DOGPOUND. "The modern technology really offers you the appropriate support and compression to get the best out of a training session. People don’t realize how imperative that is, but it truly enhances performance!”

 

 

About Lasso

Founded in 2018, Lasso is a movement company, led by the mission to improve human movement in performance, prevention and recovery for everyone on a daily basis. Lasso designs and manufactures proprietary patented support and compression apparel that provide joint stability and circulation improvement to advance how the body moves. These products are used by athletes, fitness enthusiasts, trade professionals, recovering injured, and professional athletes - for training, performance, and rehabilitation. Lasso helps the modern athlete stay moving on any adventure they seek. Learn more at www.lassogear.com.

 

About DOGPOUND 

Founded by Kirk Myers in 2015, DOGPOUND is a luxury personal training gym with locations in Tribeca, NYC and West Hollywood, Los Angeles, in addition to global virtual training accessibility. Born and raised in Kansas City, MO, Kirk Myers is a fitness industry legend. After graduating from the University of Missouri-Kansas City, he leveraged his knowledge gained from his own weight loss journey. By creating an authentic, positive and vibrant atmosphere at his famed gyms in NYC and LA, Myers' built more than a space for working out, he has built a community and a vibe that can be felt by everyone who touches the brand. Myers inspires not only his celebrity clients to lead healthy lives, but encourages his team of trainers to be inclusive and uniquely competitive, creating a truly magical experience. The organic and genuine relationships fostered by Myers is the driving force behind all things DOGPOUND. Known for unique, fun and unorthodox training methods, the brand is loved by celebrities and influencers on both coasts and known for the expertise of the trainers. DOGPOUND works closely with clients to create challenging, dynamic regimens that are specifically tailored for each individual. Learn more at www.thedogpound.com

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Media Contact

Scott Sorensen

Lasso

media@lassogear.com

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